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Author:
Adrian Lawrence

You should think about registering a domain name before you actually do it. Many people come up with a catchy name, or feel the need to lock in their name, and rush out to buy a domain name. But there are several things to consider in your domain name. After all, your domain name is an extension of your business and your image--don't you want to project the right one?

These ten tips will help you to pick just the right domain name for you and/or your business.

1. The extension you select makes a statement to user about where you are and who you are aiming to attract. For example, .co.uk tells people you are operating out of the United Kingdom, and .ca tells them you are operating out of Canada. If that is important to you, then register accordingly. If you would rather give them impression of being a global company, or based in the US, then pick a .com name.

2. Use a reputable registration service. Unfortunately, some domain registration services are little more than a scam. They are only middlemen. You tell them the domain name you want, and they register it, for a fee higher than you would pay! In the worst case, they actually register the domain name using their information, so it becomes very difficult for you to do anything with your domain name. Do some background research into the company before you register a domain with them.

3. Use keywords in your domain name. These will sometimes help search engines in ranking your website. For example, if you sell gourmet dog treats online and from your own store, but your business name is "Laura's Homemade Snacks," you might consider two domain names: one for your business name, and one for keywords. In this case you might select "gourmetdogtreats.com" as your domain name to represent to the search engines and searchers what you are about.

4. Short names are easier to spell correctly. What's easier to remember and type in: gourmetdogtreats.com, or laurashomemadeandgourmetdogsnacks.com?

5. Avoid trademarks from other companies. Companies have been known to sue website owners for copyright and trademark infringement, so be very careful if you try to play off an existing business. Make sure that you register a domain name in good faith, and think about the possibilities and connections that might exist between you and another business.

6. Avoid hyphens. Sometimes you must use hyphens because the straightforward name is gone. In that case, a better idea is to come up with a completely different name. The problem with hyphens is that users may end up visiting the wrong site. If you try to register gourmetdogtreats.com but it is already taken, you might choose to register gourmet-dog-treats.com instead. But you run the risk of someone trying to find you typing in the first address. This means you lose business. Better to try and register a name like homemadedogtreats.com instead.

7. Consider buying several different extensions so no one else can infringe on your success by registering a similar name. For example, if you register homemadedogtreats.com, you might also take .net and .org (with the same name), since these are the most popular extensions after .com. That way, no one can register homemadedogtreats.net and try to piggyback of your success.

8. Look for companies that offer telephone support. If you have trouble with your domain name, you need to be able to contact the company and talk to someone. If there is no phone contact, that may be a sign that you are not dealing with a reputable company.

9. Look for accreditations (i.e., ICANN). Reputable companies will seek out accreditations because they know it boosts their business image to be part of a group that enforces good business ethics and practices. Failure to have an accreditation does not necessarily mean the company is bad, but it could mean that. If the company you are looking at does not have an accreditation, make sure you check for other things like phone support, payment procedures, etc.

10. After you find a company you like, do a search on Google for "domain registration." Does your company of choice appear in the first couple of pages of results, or just via Adwords? If the latter, they may not have been around for a long time and may not be reputable. A legitimate company with a solid track record will be ranked in Google's search engine, especially within the first couple of pages. Beware of registration companies that you can only find in Adwords.

These ten tips will help you as you seek to register your domain name.

About the author:

Adrian Lawrence is the webmaster for Discount Domains, one of the UK's leading Domain Name Registration Companies . Please feel free to republish this article provided this resource box remains intact together with a working hyperlink

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A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Domain Name... Web Site Hosting : From Domain Registration to Getting it Online - Part 2 Once you've chosen your domain name and got it registered, what's your next step? Your web host will give you the details you need to get your site up and running. This will include passwords to log into your website account, the paths to the directories where you need to upload your information, and most importantly the addresses of your domain name servers. DNS servers are the link between your domain name (mydomain.com) and your IP address (a numbered address like 123.456.78.9. Every web server on the internet has a unique IP address. If your website is hosted on a dedicated server, your IP address is unique to your website. Your website will respond whether someone types the domain name or the IP address into their browser. Most websites are hosted on shared servers, however. What this means is that a single server hosts many websites, and each one shares the same IP address. If you enter the IP address of a shared server in your browser, it won't display your website. DNS is the "translation" layer between domain names and IP addresses that allows multiple sites on one server. Configuring Your Website On DNS When you register your domain name, it will be pointing to the DNS servers for your chosen registrar. Until you have a account set up with a hosting service, your domain will usually point to an error page or an "under construction" page. Keep in mind that there's no time limit between registering your domain and choosing a web host. Some people register domains and never actually get a website hosted on them. If you've bought your domain with plans to use it, you'll need to sign up for an account with a web host and upload your website's files to their server. The first step in making your website active is to change the DNS servers on file with...