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Author:
Paul Wilson

Instinct or random selection is not how one selects a domain name. It is to be done with great thought and purpose. There exists a philosophy to it. Consider the following:

* A common and sensible method would be to use the name of your site as the domain name. Like www.writerfind.com is a sensible domain for a site where one can locate writers or www.dictionary.com for an online dictionary. When the purpose of the site is a part of the URL it makes it easy for customers to remember the site and for new browsers to click on it.

* If the domain name is for an industry then you could think of using a generic name. Select a name that represents one hundred percent the market segment, www.autoinsurance.com would represent to a "T" the auto insurance business.

* Choose a domain with a.com extension. If that is not available then the alternate should also be a top level domain type.

* A short domain name is recommended over a long one just for the sake of easy recollection. However a long domain name can contain more key words and this could be a benefit where search engines are concerned. Research your options carefully. A long name works if it is dead on and meaningful.

* The golden rules are a domain name should be easy to remember, easy to spell, and easy to pronounce. In other words tongue twisters are out. It must be simple on all counts. * Consider all marketing aspects like brand recall. Many profitable enterprises have a domain name that is the brand identity of their business. Examples of successful brands are Hot Mail, Google, Ebay, and Amazon.

* Pause to think and:

A. Write down clearly the focus of your site and its business goals. Namely "what is my site about?"

B. List the key words.

C. Use the description and key words to coin a domain name that represents clearly the two important factors. Make a list of as many as you can. D. Next test availability at a domain name search engine.

E. If .com is not available check for .net and so on.

F. Be sure to zero in on a name that will serve its purpose. Never choose a domain because its there.

G. Still in a quandary then use domain name research tools.

H. If you find the perfect name is bought by someone then consider buying the domain name from them. This would depend on your budget.

I. Alternately use suffixes for the domain name like universe, world, links, resource, business, inc, store, directory, guide and so on.

The key is to think globally. The World Wide Web has no boundaries. Musts are recall, presence, and functionality.

About the author:

Paul Wilson is a freelance writer for http://www.1888Discuss.com/domain/ , the premier REVENUE SHARING discussion forum for Domain Forum including topics on domain trading, domain registration, domain sale and offers, adult domain and more. He also freelances for the premier Domain Site http://www.1866Domains.com

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A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Domain Name... 10 Tips For Accurate Domain Registration You should think about registering a domain name before you actually do it. Many people come up with a catchy name, or feel the need to lock in their name, and rush out to buy a domain name. But there are several things to consider in your domain name. After all, your domain name is an extension of your business and your image--don't you want to project the right one? These ten tips will help you to pick just the right domain name for you and/or your business. 1. The extension you select makes a statement to user about where you are and who you are aiming to attract. For example, .co.uk tells people you are operating out of the United Kingdom, and .ca tells them you are operating out of Canada. If that is important to you, then register accordingly. If you would rather give them impression of being a global company, or based in the US, then pick a .com name. 2. Use a reputable registration service. Unfortunately, some domain registration services are little more than a scam. They are only middlemen. You tell them the domain name you want, and they register it, for a fee higher than you would pay! In the worst case, they actually register the domain name using their information, so it becomes very difficult for you to do anything with your domain name. Do some background research into the company before you register a domain with them. 3. Use keywords in your domain name. These will sometimes help search engines in ranking your website. For example, if you sell gourmet dog treats online and from your own store, but your business name is "Laura's Homemade Snacks," you might consider two domain names: one for your business name, and one for keywords. In this case you might select "gourmetdogtreats.com" as your domain name to...